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Tehnical authorship is difficult to get right, so it’s important to choose a PR agency that is experienced and successful when creating new documentation that treats technical subjects. ec-pr is adept at transalating technical content into customer-friendly language, be it for internal or external customers.
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Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Communication Strategy, Integrated PR
Here’s a scenario you may be familiar with: The senior leadership team at your company decides it's time for your communication team to implement a new PR Strategy they’ve been cooking up for the past month. As far as they're concerned, the campaign is ready to launch...
B2B PR Blog, Editorial, Our PR approach
The key difference between PR and advertising is that advertising space is paid for while editorial space is not – the impact on how and why you use one over the other is rooted in this fundamental difference. There are 7 principle ways that public relations is...
B2B PR Blog, Executive Profiling, LinkedIn, Networking, Thought Leadership
CEOs and business leaders should be active on LinkedIn as it serves as a crucial tool for building meaningful relationships (especially in the B2B industry), showcasing the company's values, and staying top of mind in the industry. LinkedIn is the world's largest...
B2B PR Blog, Integrated PR, Opinion, PR Campaign Planning
As your business grows and scales, your business functions begin to mature and what may previously have been done by a sales & marketing expert may evolve into a fully-fledged sales force as well as a dedicated marketing function. However, the trajectory of this...
B2B PR Blog, Communication Strategy, Media relations
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
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