B2B PR BLOG

Thought Leadership: How To Become An Industry Influencer

Thought Leadership: How To Become An Industry Influencer

You are already an expert in your field but becoming a thought leader is considered the holy grail of PR and marketing. It’s when you’re called by the BBC News to be an expert on a breaking story, when the most respected industry trade magazine calls you for your...

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Event Publicity: How to write an impactful Press Release

Event Publicity: How to write an impactful Press Release

This blog is part of our series Event Publicity: The Gold Standard. Click here for a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts or please email lorraine@ec-pr.com Trade shows are meccas...

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Event Publicity: Your Countdown to Trade Show Success

Event Publicity: Your Countdown to Trade Show Success

This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email lorraine@ec-pr.com Trade shows and exhibitions are...

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Yes, PR is measurable… and this is how we track RESULTS

Yes, PR is measurable… and this is how we track RESULTS

The world of marketing lives by the mantra “if you can’t measure it, don’t do it”. There are plenty of models in place to measure digital and direct marketing activity but what about other ‘top-of-the-funnel’ activities? How do you measure PR success and prove the...

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Finding the right PR Partner for you

Finding the right PR Partner for you

What should you be looking for in B2B PR company? When outsourcing your PR activity, you need to find a partner you believe can help you achieve your goals, who you trust with your confidences, who you will enjoy working with and from whom you will acquire valuable...

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Brand Storytelling: How human is your PR?

Brand Storytelling: How human is your PR?

This may seen like an odd question but... How "HUMAN" is your brand? Your business is made up of humans all the way through the supply chain. Yet when it comes to your brand, sometimes the human element is lost. No more so than when the subject matter is technically...

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