If aliens had paid a flying visit to EC-PR 12 months ago and then popped in for mince pies again over Christmas they would wonder if they had returned to the same planet - because EC-PR has changed beyond all recognition in six beautiful ways.1. New brand & lead...
Lorraine Emmett
Why your buyer journey needs distinct PR content at every stage
I’m here to break the news: Buyer journey content isn’t easy, quick, or dirty. One size doesn’t fit all your audience. Your customer goes through a series of steps before they buy from you. At every stage, they have different needs and wants. If your content doesn’t...
Why a successful PR strategy depends on engaged leadership
Here’s a scenario you may be familiar with: The senior leadership team at your company decides it's time for your communication team to implement a new PR Strategy they’ve been cooking up for the past month. As far as they're concerned, the campaign is ready to launch...
7 Ways PR differs from advertising
The key difference between PR and advertising is that advertising space is paid for while editorial space is not – the impact on how and why you use one over the other is rooted in this fundamental difference. There are 7 principle ways that public relations is...
9 Reasons why CEOs & business leaders should be active on LinkedIn
CEOs and business leaders should be active on LinkedIn as it serves as a crucial tool for building meaningful relationships (especially in the B2B industry), showcasing the company's values, and staying top of mind in the industry. LinkedIn is the world's largest...
5 things to consider before outsourcing your CMO function
As your business grows and scales, your business functions begin to mature and what may previously have been done by a sales & marketing expert may evolve into a fully-fledged sales force as well as a dedicated marketing function. However, the trajectory of this...
What is meant by earned media?
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
Six reasons why PR is essential for your B2B tech brand
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
The Impact of a Communication Strategy – 2i Tech PR Case Study
Home · Case Study · 2iBuilding A Bolder Brand 2i is an Edinburgh-based consultancy offering assurance and testing services to large organisations who are undergoing complex digital transformations. Their client portfolio includes impressive names such as Aberdeen...
Imagery Matters. Why visuals wield power in commanding press coverage
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
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