10 reasons your CEO ‘shouldn’t’ be on LinkedIn
Turn executive resistance into B2B tech marketing gold
Did you know that personal posts on LinkedIn attract 561% more engagement than corporate accounts?
Yet many executives still resist building their LinkedIn presence—leaving a massive competitive advantage untapped.
Join our expert panel as we debunk the most common objections to executive social presence and provide practical strategies to transform resistance into powerful marketing opportunities.
11:00-12:00 BST
23 April 2025
Live online
10 reasons your CEO ‘shouldn’t’ be on LinkedIn
Turn executive resistance into B2B tech marketing gold
Did you know that personal posts on LinkedIn attract 561% more engagement than corporate accounts?
Yet many executives still resist building their LinkedIn presence—leaving a massive competitive advantage untapped.
Join our expert panel as we debunk the most common objections to executive social presence and provide practical strategies to transform resistance into powerful marketing opportunities.
11:00-12:00 BST
23 April 2025
Live online
Meet our expert panel
Host & Founder Managing Director, EC-PR
Experienced B2B PR expert specialised in strategic communications for tech companies.
Chair & Senior Account Manager, EC-PR
Leads strategic communications for ambitious tech scale-ups.
Vanessa Ashworth
Head of Marketing Communications, A-SAFE
Leading marketing strategies with proven expertise in executive branding.
VP of Marketing, Genasys
Drives market impact through innovative B2B tech marketing approaches.
Donald McLaughlin
Chief Revenue Officer, 2i Testing
Drives commercial growth through leadership coaching and business development expertise.
Why you should register
In the world of B2B where decision-makers research solutions long before any sales call, executive personal branding isn’t just nice to have, it’s a critical growth driver. When your leadership team is active and strategic on LinkedIn, you unlock powerful business outcomes:
Generate qualified leads and drive growth
We’ve seen B2B leaders increase their network by 141% in less than a year, resulting in diverse new business opportunities
Build thought leadership authority
Position your executives as industry experts, creating the trust that drives B2B purchasing decisions
Attract and retain top talent
Showcase your leadership culture and values to make recruitment more effective
Increase customer retention and loyalty
Create deeper relationships that turn clients into advocates through transparent, authentic engagement
Strengthen crisis management capabilities
Establish a platform for transparent communication during challenging times
What you can expect
For B2B marketing leaders with ambitious growth targets, this webinar delivers the exact strategies needed to transform executive resistance into a powerful competitive advantage.
Join our panel of experienced leaders at various stages of this journey and they will share different approaches to overcome the common objections that hold back executive LinkedIn engagement.
